How many websites from 1999 can you still visit today? Most are gone. Broken links. 404 errors. Flash plugins that no longer work.

The web is fragile. But it doesn't have to be.

The Problem with Complexity

Modern web development is obsessed with complexity.

• React apps that require 1,000 dependencies to build.
• Databases that need constant security patches.
• Hosting platforms that vanish overnight.

If you stop maintaining a modern web app for 6 months, it breaks.

The Solution: HTML

There is one format that has survived for 30 years and will survive for 100 more: HTML.

A static HTML file written in 1995 still opens perfectly in Chrome 2025. It is the cockroach of file formats. It cannot be killed.

Jottings and Longevity

We built Jottings to generate static HTML. When you export your site, you get a folder of files.

• index.html
• blog/post-1.html
• styles.css

You can host this folder anywhere. You can put it on a USB drive. You can print it out.

The 100-Year Mindset

When you write, ask yourself: "Will this be readable in 100 years?"

If you write on a closed platform, the answer is no. If you write on a static site that you own, the answer is maybe. And "maybe" is the best shot we have at immortality.

Build for the long haul. Keep it simple. Keep it static.