I've been thinking a lot lately about the future of content on the internet. Not in the doom-and-gloom way that everyone's been thinking about lately, but in a genuinely exciting way.
When I started building Jottings, I made a decision that some people thought was odd: I built feeds into the platform from day one. Not just RSS—though we have that—but JSON Feed too. Machine-readable, structured, easy for any system to consume.
At the time, people asked me why. "Nobody uses feeds anymore," they'd say. "Everyone uses social media."
But I was thinking about something different. I was thinking about what comes next.
The AI Agent Revolution
We're at a turning point. AI agents—systems that can read, understand, and act on information autonomously—are becoming real. Not as science fiction, but as tools that people are actually building right now.
Here's what that means for your content: the way you publish matters more than ever.
Think about it. When a human visits your blog, they see your carefully chosen fonts, your layout, your design. It's beautiful. But when an AI agent visits your blog, it has to parse HTML, guess what's important, try to figure out the actual content amidst all the styling and ads and sidebars.
Now imagine if that AI agent could visit a structured feed instead. JSON Feed, RSS, whatever format—it doesn't matter. The point is: your content is presented exactly as it is, without the noise. Clean. Structured. Ready to be understood and acted upon.
That's the revolution.
Why Feeds Are Oxygen for AI
Here's a concrete example. Let's say someone wants to build an AI agent that reads your microblog and:
- Automatically summarizes your latest thoughts for their daily briefing
- Finds connections between your ideas and other creators' ideas
- Alerts them when you publish something related to their interests
- Even generates responses or follow-ups
Without a feed, that agent has to be clever. It has to scrape your HTML, deal with rendering JavaScript, handle all your design quirks. Fragile. Expensive. Frustrating.
With a feed? It's trivial. The agent reads structured data, understands the metadata, and acts. Simple. Reliable. Fast.
And here's the thing: this isn't hypothetical. This is happening right now. People are building AI tools that read feeds. They're building aggregators, synthesizers, response systems. The creators who have feeds are already winning.
Jottings and the Feed Philosophy
When I designed Jottings, I made feeds a first-class citizen. Every site gets:
- RSS Feed for traditional readers and aggregators
- JSON Feed for modern applications and AI systems
- Sitemap for search engines and crawlers
And that's just the basics. The feeds aren't an afterthought or a legacy feature. They're built into the core. Every jot you publish immediately appears in the feeds with full metadata.
Why? Because I believe content creators should own their distribution. You shouldn't be held hostage by a single platform's algorithm or policies. Your content should be everywhere—on your blog, in readers, in aggregators, in AI systems, wherever people want to consume it.
Feeds are how you make that happen.
Future-Proofing Your Content
Here's what I really want you to understand: by using a platform with proper feeds, you're making a bet on the future.
You're saying: "My ideas are worth more than any single platform's algorithm. I want them to be accessible, readable, and usable by whatever systems exist tomorrow."
That's powerful.
When the next wave of AI tools come—and they will—your content won't need any special treatment. You won't need to integrate with APIs or give exclusive access to some new service. Your feeds will just work.
It's like buying a house built on good foundations. You don't know what renovations you'll want to do in 10 years, but you know the structure will support them.
The Long Game
I think about this a lot, actually. What does it mean to be a content creator in 2025 and beyond?
It means:
- Your content should be yours, not trapped on a platform
- It should be readable by humans AND machines
- It should work with tools that don't exist yet
- It should matter enough that people (and systems) want to use it and share it
Building Jottings with feeds at the core is my way of saying: I believe in creators. I believe your ideas matter. I believe they should travel further than any one platform can take them.
And I'm building the infrastructure to make that true.
What You Can Do Today
If you're a content creator (or thinking about becoming one), here's my advice:
Choose platforms that have feeds. It's a simple signal that the creator cares about your content's future.
Publish consistently. Feeds work best when there's a steady stream of content. Quality over quantity, but consistency matters.
Use metadata. Tags, categories, summaries—these aren't just nice-to-have. They're how machines understand your content.
Think about portability. If your platform disappeared tomorrow, could you take your content with you? If not, that's a risk.
The creators who win in an AI-agent world won't be the ones playing platform games. They'll be the ones who built something real, authentic, and portable. They'll be the ones whose feeds are everywhere, being consumed by systems they never even knew about.
That's the future I'm building Jottings for. And I hope you'll join me.
Want to build your microblog on a platform that's designed for this future? Try Jottings—feeds, freedom, and your own domain. No algorithms. No tracking. Just your ideas, exactly as you wrote them.