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Your Info Page: The About Section That Converts

• 9 min read • Customization

Most blogs have an about page that nobody reads.

You know the type: "I'm a writer interested in startups, tech, and coffee." Followed by a headshot and maybe a Twitter link. It exists because you felt like you should have one, not because it actually does anything.

Here's what I learned building Jottings: your info page is one of your most underutilized conversion tools. Not because it's glamorous—it's not. But because the people who click on it are already interested. They're reading your content, they like what they see, and now they want to know: who is this person, and how do I stay connected?

Your info page is the answer. And it can be powerful if you build it right.

What Your Info Page Actually Is

Your info page on Jottings isn't just an about section. It's a hub.

It includes:

  • Your bio — The story of who you are and why you write
  • Your photo — A real photo of your face (builds trust and recognition)
  • Your social links — Twitter, LinkedIn, GitHub, Mastodon—whatever matters to you
  • Custom links — And this is the important part. You can add links to anything you want.

That last part is where most people miss the opportunity.

The Custom Links Are Your Goldmine

Your info page has space for custom navigation links. Most sites use them for basic stuff: "Newsletter," "Portfolio," "Speaking."

But think bigger.

These are buttons you control. On a page that only people interested in you will visit. Here are the links people are actually using in production right now:

  • Newsletter signup — "Subscribe to my weekly letter" (drives email list growth)
  • Course or product — "Learn my framework" or "Buy my book" (direct revenue)
  • Consultation link — "Let's talk" or "Hire me for coaching" (business development)
  • Github projects — "See my code" or "Contribute" (for technical writers)
  • Speaking page — "Book me to speak" (visibility and income)
  • Discord community — "Join our community" (audience building)
  • Favorite posts — "Start with my best work" (content promotion)
  • Shop or merch — "Get my merch" or "Support my work" (monetization)

The pattern? People are linking to the things they actually want readers to do. Not generic social links, but intentional action buttons.

Why Your About Page Converts

If someone reads ten posts on your site, they're thinking about whether to follow you.

That's when they click "info."

At that moment, they want to know: Can I trust you? Are you legit? How do I keep up with you? What can you do for me?

Your info page answers all of those questions, but only if you set it up right.

Compare two info pages:

Version 1 (Doesn't convert):

  • Name: "Alex Chen"
  • Bio: "Writer about tech and business"
  • Links: Twitter, LinkedIn, GitHub

Version 2 (Converts):

  • Name: "Alex Chen"
  • Bio: "I help indie hackers build profitable SaaS businesses. Previously bootstrapped Acme to $100k MRR. Now sharing everything I learned."
  • Photo: Clear headshot
  • Links:
    • "Join my free founder newsletter" (email signup)
    • "My top 5 posts about SaaS metrics" (content hub)
    • "Let's grab coffee" (office hours booking)
    • Twitter, LinkedIn, GitHub

Version 2 does work. It tells a story. It gives options for different levels of commitment. It signals authority. And it gives readers a clear next step.

How to Write Your Info Page

The Bio

Keep it short (2-3 sentences), but make it specific.

Weak: "I'm a writer interested in startups and technology."

Strong: "I help bootstrapped founders move from idea to $10k MRR without venture capital. Every two weeks, I share the exact frameworks I've tested with 50+ startups."

Why the difference?

  • You're talking about their problem, not your background
  • You're specific (not just "startups," but "bootstrapped founders")
  • You prove competence (you've actually done it with 50+ people)
  • You make a promise (frameworks, regularly, tested)

Your bio is your sales pitch. Not pushy—useful.

The Photo

Use a real photo of your face. Not a logo. Not an illustration. You.

A professional headshot is ideal. A clear photo from your iPhone is fine. What matters is that readers can recognize you if they see you on Twitter or at a conference.

This does more than you think. People trust faces. When someone reads your article and then sees your smiling face on your info page, something clicks. You're real. You're human. You're worth following.

The Custom Links

This is where you turn readers into subscribers, customers, and community members.

Prioritize these (in order):

  1. One direct action — What do you most want readers to do? Newsletter signup? Course? Book a call? Put this first.

  2. Content hubs — Link to your best work or content organized by topic. "Start with my writing on remote work" or "My top 5 posts."

  3. Social presence — Twitter, LinkedIn, whatever platforms you're active on. People will follow you where they're most comfortable.

  4. Niche links — GitHub projects, speaking page, community, etc.

Don't link to everything. 5-7 links is plenty. More than that and you dilute the focus.

Example custom links that work:

Join my weekly newsletter (100+ subscribers)
↓
Best of my writing on SaaS
↓
Book a 30-min founder session ($0)
↓
Twitter • LinkedIn • GitHub

This gives options. Casual readers might follow your Twitter. Serious readers will join the newsletter. People looking for help might book a call. Developers will check out your code.

How Your Info Page Appears

On Jottings, your info page lives at /info on your site.

Readers find it either by:

  • Scrolling to the bottom of your site (footer link)
  • Clicking your name in the site header
  • Searching for "about" (it appears in search results)

When they land on it, they see:

  • Your site title and header navigation
  • "Info" in the breadcrumb
  • Your bio text
  • Your photo
  • Your social links
  • Your custom links
  • Footer with theme switcher and site footer

It's clean. It's focused. It's about you.

The Psychology of About Pages

Here's something most writers don't realize: people read about pages when they're about to convert.

They've already decided they like your content. Now they're deciding whether to commit. A newsletter signup. A purchase. Following you on social media.

Your about page is that moment of decision.

Show your expertise. Don't be humble. You know things. That's why they're reading.

Show your humanity. Share something real. A failure you learned from. A weird belief you have. A goal you're working toward. People connect with people, not perfect resumes.

Make it easy to act. Every link should have a clear destination and purpose. "Newsletter" is better than "Updates." "Book a call" is better than "Contact."

Build urgency—the right way. Not false urgency like "limited spots left!" But real urgency: "People are joining the newsletter to stay updated on the SaaS launches I'm covering."

Info Page vs. Traditional About Pages

Jottings info pages are different from traditional about pages on most platforms.

Traditional about page: Long-form storytelling. How you got here. What you believe. Sometimes 1000+ words.

Jottings info page: Quick, scannable. Bio. Links. Social. Focused on what's next rather than what was.

This is actually better for conversion.

Readers want to know: Are you worth following? Where do I follow? What do I do now?

Your Jottings info page answers those questions fast.

The Long Game

Your info page isn't a one-time setup. It evolves.

As you grow, your bio changes. Your photo updates. Your links shift based on what you're promoting.

Check back on your info page every 3 months. Are these still your best links? Are you missing an obvious conversion point? Does your bio still reflect what you're building?

The people making the most money from their personal brand are obsessive about their about page. They test links. They update photos. They refine the message. They track what converts.

You should too.

What Top Creators Put on Their Info Page

If you want inspiration, look at how successful creators use their info pages.

  • Newsletter writers: Lead with the newsletter signup as the main link
  • Course creators: Feature the course prominently, with social links as secondary
  • Consultants: Book a call is the top link, with case studies and testimonials
  • Software creators: GitHub projects featured, with Twitter link to stay updated
  • Podcasters: Subscribe link, transcript archive, guest request form

They're not all the same. They're optimized for their business model.

What's yours?

Setting It All Up

On Jottings, your info page is built from your site settings. Go to:

Dashboard → Site → Settings → Author Information

Here you'll set:

  • Your name
  • Your bio
  • Your photo URL
  • Social links (Twitter, GitHub, LinkedIn, Mastodon, website)
  • Custom navigation links

Once you save, your info page auto-generates.

Pro tip: Use descriptive text for your custom links. "Subscribe to my weekly coding newsletter" is better than just "Newsletter."

The Takeaway

Your info page isn't just decoration. It's one of the most important pages on your site.

Readers who land on it are already interested. They've read your work. They like it. They want more.

Your job is to give them options for what "more" means to you.

Write a bio that matters. Use a real photo. Add custom links that drive real action. Make it easy for people to become part of your audience.

The about page that converts isn't an afterthought. It's intentional.

Ready to optimize your info page? Log into your Jottings dashboard, find your site settings, and refine your author information. A few minutes of work now could mean hundreds of new subscribers, customers, or collaborators.

And if you want to see what a strong info page looks like in practice, check out my site. I'm always refining mine too.

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