In the world of SEO (Search Engine Optimization), speed is king. And nothing is faster than static HTML.
When you build a site on Jottings, you aren't just getting a blog. You're getting a performance beast that search engines love. Here is why static sites have a massive advantage.
1. Core Web Vitals
Google's "Core Web Vitals" are a set of metrics that measure user experience. They care about:
- LCP (Largest Contentful Paint): How fast does the main content load?
- FID (First Input Delay): How fast can the user interact?
- CLS (Cumulative Layout Shift): Does the page jump around?
Dynamic sites (like WordPress) often struggle here. They have to query a database, process PHP, and load heavy plugins before sending a byte to the browser.
Jottings sites are pre-built. The HTML is ready waiting on a CDN (Content Delivery Network) edge server near you. The Time to First Byte (TTFB) is near instant. This gives you a huge head start on LCP.
2. Crawl Budget
Search engines have a "crawl budget"—a limit on how many pages they will crawl on your site. If your site is slow, the bot gets bored and leaves.
Static sites are so fast that Googlebot can crawl your entire archive in seconds. This means your new posts get indexed faster.
3. Security = Trust
Hacked sites get de-indexed. It's a nightmare.
Dynamic sites are vulnerable to SQL injection, plugin exploits, and zero-day vulnerabilities. Static sites... well, they are just files. You can't hack a file. This security stability signals trust to search engines.
4. Clean Markup
Jottings generates semantic, clean HTML.
- Proper
<h1>,<h2>,<h3>hierarchy. alttags for images (which we encourage you to write).- JSON-LD structured data automatically injected.
- Canonical URLs to prevent duplicate content issues.
We don't use heavy JavaScript frameworks that confuse crawlers. We serve raw, indexable content.
The Verdict
You can spend thousands on SEO agencies, or you can just build on a platform that gets the fundamentals right by default.
Write good content. Let us handle the speed.